Wednesday, 9 March 2011
BERLINER FAHRRAD SCHAU
PREMIUM PRESENTS BERLIN BICYCLE SHOW
This weekend, March 5-6, the ‘bike high society’ gathers in Berlin. At the premises of fashion trade fair Premium, the ‘Berlin Fahrrad Schau’, which is an event of Premium Exhibitions, will present the newest trends for the bike industry. The focus of the show lies on high labels, handmade bike creations, cool accessories and, last but not least, the highlight of the innovative ‘e-bike’ sector.
Today, a bicycle is more than just a means of transportation. To ride the right bike is almost as important as to drive the right car. They are the new Ferraris and, by the way, an eco-friendly alternative and a stylish accessory. Bicycles are the status symbols of an urban lifestyle and expression of a new attitude of life.
A special highlight of the ‘Berlin Fahrrad Schau’ is the new bike fashion trend ‘velo couture’. In this area, biker fashion and stylish helmets and footwear from brands like Swrve, Osloh, Bagjack, Fahrer Berlin, or Nutcase are presented in this area.
Steffen Fischer, Sportswear International